kgb Acquires Centroid Media, Netherlands Internet Vertical Search Specialist


kgb ( today announced the acquisition of 100 percent of the outstanding shares of Centroid Media (, the specialist Internet business best known for the people search engine and online reputation sites, Wieowie in the Netherlands, and Whoozy across other territories. 

Centroid's real-time data analysis, spidering and data extraction technology is a strong strategic and capability fit within the growing portfolio of online information and transactional services provided by kgb and its subsidiaries.

"We are delighted to be bringing the Centroid Media team within the kgb family of businesses," said Trevor Saadi, kgb's Head of Online Business. "This isn't about acquisition, but the merging of talent in the exciting frontier territory of value living enabled by advanced Internet optimization. Centroid Media is a strong strategic fit and will accelerate our commercial roll-out plans, both in terms of capabilities and territories."

Bart Kappenburg, Founder and Chief Executive of Centroid Media, added: "I'm very pleased with this great opportunity for our technology to be rolled out internationally. This opens up the scope of delivery for our talented team in a very exciting area of innovation where things are moving quickly. Centroid has already made strong progress to advance search capability in niche-markets, like people, cars and houses. Now, with kgb, everything will expand rapidly."

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